No I’m not talking about the high-pitched sound that a bird makes, I’m talking about “Twitter” on the Internet, a free social-networking and micro-blogging service that allows users to send updates and is gaining popularity fast (www.twitter.com).
Firstly, before you continue reading this article, if your company/brand does not have a twitter account then you need to go and register quickly before someone registers a twitter account in your companies name before you get the chance. Then come back to this article and I will tell you why it is so important. Register on twitter at https://twitter.com/signup. Go…
Welcome back. So, why did you just signup for a twitter account? To increase your brand awareness that’s why and to prevent someone ripping-off your brand. Let me explain.
Brand awareness
Of all the social-networking sites (e.g. Facebook, MySpace, etc), Twitter arguably comes the closest to enabling real-time conversation with one’s audience. The simplicity of Twitter’s interface puts peoples’ voices front and center, and the short format “posts” encourage brief but intense content exchanges. Also, you can make lots of contacts between people that could potentially become customers or fellow business owners. The only negative I can see in Twitter is the amount of time you would need to make it useful although I suppose that once you get into a routine the benefits should far outweigh the negatives.
Preventing your brand being ripped-off
When a user fills in the registration form on Twitter they can choose any username they want. If you don’t signup for an account in your brand name before they do then this could lead to your brand being ripped-off.
Lets