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Website counters – don’t do it

Web counter 1
I’m going to let you into the mindset of a web designer/developer. We cringe when clients ask us to put a Web Counter onto their website and we do everything we can to persuade a client against having one on their website.

Here are the two reasons why I get asked for a web counter along with my general response:

“We want to be able to see how many visitors we get to our website”

My response: “Instead of putting a Web Counter on your website I will integrate Google Analytics for you which will give you more feedback on visitors to your website that you will ever use”. I won’t go into the power of Google Analytics here but suffice to say it is a very powerful solution and is 100% FREE.

“We want other people to see how many visitors we get to our website”

My response: “Why would you want to give away key information about your business whilst risking the survival of your company at the same time?” Lets just say you have a website selling jam pot covers and you have only been operational for 6 months. Then, lets say your Web counter shows you have had 18,000 visits in 6 months. What you are telling people is that jam pot covers are highly sought after and therefore profitable. What’s to stop these people setting up a website in direct competition to you.

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