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Losing faith in your blog?

Sunday, June 20th, 2010

I admit that I need to keep this blog more up-to-date but the trouble is I spend so much time doing work for clients that I never seem to have the time to update this blog. However, I received an email the other day that has made me wonder if I should make time to update this blog more frequently.

Briefly, the email was from a gentleman who said that he had stumbled across my blog when Googling “violins and Tavistock” and wanted to know if I could recommend any teachers in the local area.

Now, I have only mentioned the word “violin” three times in this blog and the last of those times was the 10th July 2009. That is nearly a year ago.

What’s the point in me mentioning this I hear you cry. Well, the point is, even if you don’t think you are getting much communication/business from your blog at the moment, that doesn’t matter. What matters is that the content you put on the Internet is always available and you too could be contacted about something you said a year later.

For me this communication was in relation to a hobby of mine but for you it could very well lead to business.

Take care, Nick

Website counters - don’t do it

Saturday, December 5th, 2009

Web counter 1
I’m going to let you into the mindset of a web designer/developer. We cringe when clients ask us to put a Web Counter onto their website and we do everything we can to persuade a client against having one on their website.

Here are the two reasons why I get asked for a web counter along with my general response:

“We want to be able to see how many visitors we get to our website”

My response: “Instead of putting a Web Counter on your website I will integrate Google Analytics for you which will give you more feedback on visitors to your website that you will ever use”. I won’t go into the power of Google Analytics here but suffice to say it is a very powerful solution and is 100% FREE.

“We want other people to see how many visitors we get to our website”

My response: “Why would you want to give away key information about your business whilst risking the survival of your company at the same time?” Lets just say you have a website selling jam pot covers and you have only been operational for 6 months. Then, lets say your Web counter shows you have had 18,000 visits in 6 months. What you are telling people is that jam pot covers are highly sought after and therefore profitable. What’s to stop these people setting up a website in direct competition to you.

UK households without broadband

Saturday, May 30th, 2009

According to The Times newspaper today 40% of UK households do not have broadband and, of the UK customers that do have broadband 44% of them do not know what broadband speed they receive.

The percentage of households without broadband should be taken into account when a website is designed. The reason being is that for the users without broadband it takes a lot longer for a web page to load on their computer than it does for a person with high-speed broadband. Therefore, If a website does not cater for the current 40% of households without broadband then this will have a negative impact on the website. For example, users simply may not wait for a website to load if it is taking a while and, they may be frustrated when it actually does load so the website is already facing an uphill struggle to gain that users trust and affection.

There are many factors to take into consideration to optimise a website for users with and without broadband but, the key word is optimisation:

  1. For example photos need to be optimised for the website and not used unnecessarily. Optimising a photo for a website (in a nutshell) is all about balancing an acceptable image quality with an acceptable file size. So, the higher the image quality the higher the file size will be which means the longer it will take to download.
  2. Also, a website that is hand-coded rather than created with a  WYSIWYG (What You See Is What You Get) software will reap dividends. Hand-coded websites is a way to separate the wheat from the chaff so-to-speak as WYSIWYG software adds a lot of “code” that is surplus to requirements and just inflates file sizes which inflates loading times.

One final word from me on broadband. Research conducted by the BBC found that roughly 3 million households in the UK have broadband speeds of less than 2 megabits per second (2Mbps). The Government has pledged that all UK citizens will have access to broadband speeds of at least 2Mbps by the year 2012.

Twitter visitor figures for March

Friday, May 22nd, 2009

I have just seen some interesting figures about Twitter. In March alone, worldwide visitors to twitter.com increased by 95%, from 9.8 million visitors the previous month to 19.1 million in March. If this trend continues then Twitter should exceed 50 million visitors by the summer.

Does Your Company Twitter?

Think about the increase in brand awareness you could get for your company! Talk to us for advice on how to use Twitter.

Business Tips From a Dog

Saturday, February 21st, 2009

Dog cartoonEvening, this is just a light-hearted post prompted by some “dog quotes” that I stumbled across on some websites. This post uses quotes by people and I have put a business spin on them. I have noted the person whose quote it is if it is known.

“A dog has lots of friends because he wags his tail and not his tongue”

In business this means that you should always be active. Don’t just talk about things you are going to do as chances are you will keep putting them off and never actual do what you intended to do. So, got great ideas? Put them into action now and give yourself a much greater chance of success.

“Don’t accept your dog’s admiration as conclusive evidence that you are wonderful” - Ann Landers

Have you just received praise from a client you have just done some work for? That’s great but don’t let it make you complacent. Always strive to be better. Think of ways to improve your services or even think of new services that you could offer.

“What counts is not necessarily the size of the dog in the fight; it’s the size of the fight in the dog” - Dwight D. Eisenhower

Just seen a big contract on offer from a prospective client but not sure if your company will be seen by the client as big enough to handle it? Go for it. You may not get the work but you will be on the companies radar if you impress them and perhaps they may have some more manageable work for you at a later date.

Has this post given you food for thought?!

Custom Twitter Background

Friday, February 20th, 2009

This is my second post about Twitter and I’m still new to it but I come bearing good advice about how your company can ensure you are getting extra value from your Twitter account. In my first post about Twitter I discussed “Does Your Company Twitter?” which was basically about why you should signup for a Twitter account if you don’t already have one. Jump on the band wagon. Anyway… today I am going to explain how you can customise your Twitter account to your branding and why yo

Does Your Company Twitter?

Wednesday, February 18th, 2009

No I’m not talking about the high-pitched sound that a bird makes, I’m talking about “Twitter” on the Internet, a free social-networking and micro-blogging service that allows users to send updates and is gaining popularity fast (www.twitter.com).

Twitter logo

Firstly, before you continue reading this article, if your company/brand does not have a twitter account then you need to go and register quickly before someone registers a twitter account in your companies name before you get the chance. Then come back to this article and I will tell you why it is so important. Register on twitter at https://twitter.com/signup. Go…

Welcome back. So, why did you just signup for a twitter account? To increase your brand awareness that’s why and to prevent someone ripping-off your brand. Let me explain.

Brand awareness

Of all the social-networking sites (e.g. Facebook, MySpace, etc), Twitter arguably comes the closest to enabling real-time conversation with one’s audience. The simplicity of Twitter’s interface puts peoples’ voices front and center, and the short format “posts” encourage brief but intense content exchanges. Also, you can make lots of contacts between people that could potentially become customers or fellow business owners. The only negative I can see in Twitter is the amount of time you would need to make it useful although I suppose that once you get into a routine the benefits should far outweigh the negatives.

Preventing your brand being ripped-off

When a user fills in the registration form on Twitter they can choose any username they want. If you don’t signup for an account in your brand name before they do then this could lead to your brand being ripped-off.

Lets

Own Your Domain Names

Tuesday, February 17th, 2009

It’s essential that you ensure you’re the named owner of a domain name when it’s registered on your behalf. Domain names are so valuable that it could have a drastic effect on your business if you are not the owner of the domain name. Let me explain why…

Domain names

Once its gone, its gone

All things considered, domain names are cheap to purchase and renew each year, herein lies the problem. If someone owns a domain that you like chances are unless you make them an “offer they can’t refuse” then you will never get control of it as the person that owns it doesn’t have to break-the-bank to renew it each year when it is due to expire.

Just because a domain name has been used for your website doesn’t mean you own it

You only own your domain name if your name is listed as the registrant. It’s a sad but true fact that some website designers register domain names for their clients and set themselves as the registrar for that domain name.

Why is all this important?

Consider the following scenario, it might sound crazy now but your website designer may hold your domain name “hostage” so to speak and not give you control of it if for example you decided to move to a different website designer. I hear cases of this fairly frequently and of course the “client” has the understandable feelings of outrage since it is them that owns the company and paid for the domain name and website to be developed etc. However, in the eyes of the registrars it is the person who is listed as the registrar for the domain name that is the owner.

How do I find out if I own my own domain name?

You can do what’s called a WHOIS search using a website like http://www.domaintools.com/. Simply enter your domain name in the search box a the top of the page and click on the “Search” button. The page will then reload and you will see all the information about your domain name like of course the registrant, and things like when the domain name is due to expire.

What are my options to get the domain name in my control?

If you don’t own the domain name you think you should then all is not lost, it won’t be easy but there are various avenues to explore to try and gain control of a domain name but they are too involved for this post.

Don’t forget, if in doubt ask your website designer now. It could save a lot of trouble later on.

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